Blog / Lauren Walters

Lauren Walters

Marketing Projects Manager / Inductive Automation
Lauren is Marketing Projects Manager for Inductive Automation. She has worked in marketing, brand development, and content creation for over 5 years in companies ranging from nonprofits to venture-backed startups to large digital agencies. Lauren loves brand storytelling and writing compelling marketing materials; she’s always looking for the perfect Call To Action. An interior design junkie, you can often find Lauren rearranging the furniture in her house or scoping the scene at local restaurants.
Pitch Like a Pro: Learn to Sell Ignition with Our Latest Video Series Lauren Walters Wed, 05/27/2020 - 10:26
As a company, Inductive Automation has always prioritized a strong relationship with our integrators. Because Inductive Automation President and CEO Steve Hechtman got his start as an integrator, IA has a unique appreciation for this group. We know that integrators not only have to be extremely gifted technically, but they also have to be hard-working, focused, able to take on many different problems at the same time, and quick problem-solvers. In addition to these areas of expertise, they also have the challenging job of selling their services to customers. Sales might come easily to some people, but for many, it can be a challenging process, even to those who are incredibly gifted technically.