Build-a-Thon 2021: Training Day for Flexware & Vertech

Flexware vs. Vertech


The Build-a-Thon was absent from ICC 2020, and those in attendance took notice: it was the #1 most requested addition for this year. However, we knew that if we brought the Build-a-Thon back, it would have to be something really special. Suffice it to say, that’s a lot of pressure for our Build-a-Thon veterans and Co-Directors of Sales Engineering Travis Cox and Kevin McClusky. So we decided to turn to the Ignition community, asking Vertech and Flexware Innovation — our 2019 and 2020 top-selling integrators respectively — to help us out.

The road to the Build-a-Thon is a long and perilous one, fraught with danger and intrigue, where scripting errors lurk behind every corner. Before the integrators from Flexware Innovations and Vertech step into the ring, Travis and Kevin thought it was time for a little bit of coaching and a whole lot of montaging.

Valve on. Valve off.

Kevin unleashed his inner sensei at Flexware HQ to mentor Reese Tyson in the (martial) art of Ignition design:



Travis took a different, but no less disciplined, approach to whipping Vertech’s Chris McLaughlin and Ryan Crownover into shape:


Don’t Miss the Build-a-Thon at ICC 2021!

The Build-a-Thon will be livestreamed on September 22 at 1:00 p.m. PDT with viewers in attendance voting in real-time to determine the winner. Until then, keep an eye on our news feed and social channels as we follow Vertech and Flexware on their quest for Ignition glory.

Register for ICC 2021 for free to see all the action!

Doug Dudley
Inductive Automation
Doug Dudley is Vice President of Marketing for Inductive Automation. Doug holds a Bachelor's Degree in Graphic Design from California State University, Sacramento, and brings more than 13 years of marketing experience to the company. Since joining Inductive Automation in 2011, Doug has worked to strengthen the brand awareness and market position of the company and its products through multiple successful marketing and public initiatives such as the marketing content program and the Ignition Community Conference.
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