Inductive Automation Blog

21. Creating Leads

Lauren and Shay have Director of Marketing Doug Dudley back again for a conversation about creating leads. Doug will talk about how to get more sales leads by working with your existing customer base, growing your local network, leveraging your website, and expanding awareness with great content. We hear tips on maintaining current customers, discovering new leads, building up your reputation, and finding new opportunities to solve problems and ultimately grow your business.

20. Building Your Brand

Lauren and Shay bring back Director of Marketing Doug Dudley to share another important aspect of marketing, which is building your brand. Doug discusses what a brand is, how to build your brand, defining a brand promise, the power of brand awareness, and how to spread your brand. We learn about the ways that customers talk about your brand and ways to build trust. Doug shares practical strategies that businesses can use internally to keep their brand promise and create a positive experience for customers with every interaction.

19. Selling A Solution

Lauren and Shay invite back Director of Marketing Doug Dudley to explore how to sell a solution rather than a product. Doug shares ways to make a customer feel confident in choosing you as a solution. We discuss methods for building awareness by distinguishing yourself, and staying focused on the needs of your customers. Doug also discusses focusing on the most relevant and impactful benefits to appeal to specific audiences, and why we should think about messaging emotionally rather than logically.

18. Understanding Your Customers

Lauren and Shay are talking to Director of Marketing Doug Dudley about understanding the wants and needs of your customers in order to build a meaningful relationship. Doug will discuss ways of connecting with your audience, identifying your target audience, staying relevant, and understanding the customer journey. We learn ways to connect with an audience, building trust and credibility. Doug also provides tips for researching demographics and eliminating guesswork, and explains why you shouldn't try to appeal to everyone.