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Sales Training
16. Selling MQTT
Lauren and Shay sit down with the Co-Inventor of MQTT, and CTO of Cirrus Link Solutions, Arlen Nipper to discuss selling MQTT. Arlen talks about how the addition of MQTT modules creates a more efficient SCADA system and how that solves current system issues and creates an infrastructure ready for digital transformation. Arlen discusses the partnership between Inductive Automation and Cirrus Link Solutions, the MQTT modules, the key selling points, the Sparkplug specification, and the guiding principles of utilizing Ignition and MQTT. And we get to see Arlen do a demo!
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