Inductive Automation Blog

15. Discussing Architectures

Lauren and Shay invite Co-Director of Sales Engineering Travis Cox to walk us through architecting an Ignition system, and to show how Ignition can be used anywhere from a local HMI client to a full enterprise solution and everything in between. Travis shares best practices for getting started, building a foundation, asking the right questions, and building out an architecture. Travis begins with the structure of a basic Ignition architecture and explains the process of when and how to build out from there. We cover adding new functionality, adding redundancy, store and forward, Ignition Edge, MQTT, scale-out, adding a load balancer, streaming data to the cloud, and having visibility across an enterprise.

13. The High Road

Lauren and Shay are sitting down with Co-Director of Sales Engineering Kevin McClusky about how and why we take the high road when selling Ignition. Kevin explains why a big piece of our values is not comparing ourselves to the competition and not speaking poorly of competitors. Kevin shares how you take the high road when a customer is insisting on a comparison. We learn how to remain truthful and positive, stay in an educational mindset, direct the conversation, and focus on the solutions that Ignition provides.

3. Understanding Customer Pain Points

Lauren and Shay invite VP of Technology Colby Clegg to talk about solving industrial pain points. Colby shares what those pain points are, how Inductive Automation is solving them, why they are critical to our foundation, and ways to use them as selling points for Ignition. Colby stresses the importance of getting information into people’s hands quickly and shares ways to overcome challenges to getting buy-in. Colby explains how the pain points will evolve as systems scale and technology grows, and where IIoT and Industry 4.0 fit into this. Learn how Ignition is unlocking innovation without limitations, saving users time, money, and energy.

1. What Makes Us Different

Lauren and Shay are talking with Chief Strategy Officer Don Pearson about the industry at large and Inductive Automation's role in revolutionizing the industrial space. Don shares his journey into the world of automation and realizing Steve’s vision for integration. Don discusses the evolution of this competitive landscape, addressing the barriers to entry over the last 15 years. We learn what separates Inductive Automation from the competition, the ways in which we’re empowering our customers and making knowledge transfer successful, and where we go from here.