Inductive Automation Blog
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21. Creating Leads
Lauren and Shay have Director of Marketing Doug Dudley back again for a conversation about creating leads. Doug will talk about how to get more sales leads by working with your existing customer base, growing your local network, leveraging your website, and expanding awareness with great content. We hear tips on maintaining current customers, discovering new leads, building up your reputation, and finding new opportunities to solve problems and ultimately grow your business.
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Lauren and Shay bring back Director of Marketing Doug Dudley to share another important aspect of marketing, which is building your brand. Doug discusses what a brand is, how to build your brand, defining a brand promise, the power of brand awareness, and how to spread your brand. We learn about the ways that customers talk about your brand and ways to build trust. Doug shares practical strategies that businesses can use internally to keep their brand promise and create a positive experience for customers with every interaction.
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See how to become Registered19. Selling A Solution
Lauren and Shay invite back Director of Marketing Doug Dudley to explore how to sell a solution rather than a product. Doug shares ways to make a customer feel confident in choosing you as a solution. We discuss methods for building awareness by distinguishing yourself, and staying focused on the needs of your customers. Doug also discusses focusing on the most relevant and impactful benefits to appeal to specific audiences, and why we should think about messaging emotionally rather than logically.